News & Articles

News & Articles

Collection of the latest news and articles related to IPR, trademarks, patents, and business development.

 
 

Find News & Articles

Trademark Dispute, GS Yuasa Wins Against GiSi

27 - December - 2015
Japanese battery manufacturer GS Yuasa Corporation can finally smile broadly. The Supreme Court (MA) granted the Judicial Review (PK) request filed by GS Yuasa regarding a trademark dispute with Indonesian entrepreneur's battery brand GiSi, under the company PT Gramitrama Battery Indonesia (GBI).
 
The Supreme Court's decision number 130 PK/Pdt.Sus-HKI/2014 states that GS Yuasa is the owner and holder of the GS trademark first in Indonesia. "Granting the Judicial Review of the applicant GS Yuasa Corporation," said Syamsul Ma'arif, Chief Justice of the Supreme Court Panel, in his ruling dated June 3, 2015.
 
With this decision, the Supreme Court simultaneously canceled the GiSi trademark with registration number IDM000342727 class 09, owned by PT Gramitrama Battery Indonesia. In its consideration, Syamsul assessed that GS branded batteries from GS Yuasa are well-known trademarks.
 
Furthermore, the GS branded batteries from PT GBI, named GiSi, have substantial similarity to the GS trademark owned by GS Yuasa. The core of the similarity is seen in the letters "GS" within the GiSi trademark.
 
GBI created a trademark resembling Yuasa's GS by emphasizing the letters G and S on the packaging. GBI only added the letter 'i', which is not very noticeable. Then, there is similarity in terms of writing, placement, and color combination of the logo.
 
GS Yuasa's legal counsel, Juliane Sari Manurung, appreciated the Supreme Court's decision. "We respect the Supreme Court's decision. This is a fair decision and in accordance with the facts," she said in a written statement received by Kontan, Tuesday (06/23/2015).
 
The Supreme Court's decision, Juliane continued, is the right first step to protect battery consumers in Indonesia. "So that consumers are not misled if there are similar batteries that seem to have a connection with our client's products," she said.
 
In addition to GBI, GS Yuasa is also in dispute with two other battery manufacturers, namely GS Garuda Sakti and GS Goldshine. Currently, these two cases are being examined at the cassation level. "We hope these two cases are decided fairly like this Supreme Court decision," said Juliane. (Sinar Putri S.Utami)
 
Editor : Erlangga Djumena
Source : KONTAN
read: 14667 times

TAG :

GS YuasaGiSi
 

Others News & Articles

1 2 3 4 5 6 »
 

Copyright as an Intangible Movable Property: Understanding Tangible and Intangible Value

By: Dr. Ichwan Anggawirya, S.Sn., S.H., M.H. In Intellectual Property law practice, one of the most common misconceptions is the view that possession of a physical object is identical to possession of all rights attached to that object. For example, purchasing a painting is often understood as a basis for reproducing that painting. Similarly, receiving the source code of a computer...

Copyright, Creator, and Ownership of Computer Programs in the Indonesian Legal Perspective

Dr. Ichwan Anggawirya, S.Sn., S.H., M.H. One of the fundamental issues that often leads to disputes in copyright law practice is the lack of clear understanding regarding the relationship between the party financing the creation of a work, the party creating the work, and the party entitled to economic benefits from it. In business practice, these three concepts are often treated as...

When Form Becomes Identity: Understanding 3D Brands and Industrial Design in Branding Strategy

  Dr. Ichwan Anggawirya, S.Sn., S.H., M.H. The development of intellectual property law shows that the identity of a trademark is no longer limited to just a name, writing, or two-dimensional logo. In commercial practice, certain product shapes and packaging often have a stronger distinctive power than the brand name itself. Consumers in many situations can recognize the origin of...

Why is it difficult for the law to provide an absolute definition of a famous mark

  Dr. Ichwan Anggawirya, S.Sn., S.H., M.H. The concept of a "well-known mark" is one of the most important concepts in trademark law, yet it is also one of the most difficult to define absolutely. Almost all trademark legal systems in various countries recognize it as a basis for broader legal protection for a mark that has a strong reputation. However, interestingly,...

The Importance of Intellectual Property Due Diligence in Companies: Trademarks, Patents, Designs, Co

Dr. Ichwan Anggawirya, S.Sn., S.H., M.H. Many companies still view physical assets such as buildings, machinery, inventory, and financial reports as the primary measures of business strength. However, in the current economic development, a company's value is increasingly determined by its intellectual property. In many global companies, the most valuable assets are no longer tangible...

When Market Perceptions Change and Global Brand Giants Fall

  Dr. Ichwan Anggawirya, S.Sn., S.H., M.H. Not a few major global brands were once considered too strong to be defeated. These names not only dominated the market but also shaped consumption culture, social status symbols, and even the identity of certain generations. However, business history shows that no matter how strong a brand's power, it can still decline when companies...

Brand as a Composition: Harmony of Sound, Color, Form, and Social Resonance in Architecture

Dr. Ichwan Anggawirya, S.Sn., S.H., M.H. When dissected more deeply, a brand is not merely a trade name or a visual symbol that functions to differentiate one product from another. In a much more complex dimension, the process of brand formation is actually very similar to the birth of a musical work. Just as a song is composed through the harmony of notes, rhythm, tempo, emotional...

Viral Brands Are No Accident: Branding Entry Strategies in Creating Market Explosions

Dr. Ichwan Anggawirya, S.Sn., S.H., M.H. Not a few people assume that a brand goes viral solely due to luck, social media momentum, or a fleeting trend. However, in contemporary branding practices, virality is often the result of a perception strategy consciously designed from the outset. Some brands are even intentionally shaped to become public talking points before their products are...

Brands as Modern Religions: When Brands Become Social Belief Systems

Dr. Ichwan Anggawirya, S.Sn., S.H., M.H. In classical business theory, brands are generally understood as commercial identities that function to differentiate the goods or services of one business entity from those of another. However, in contemporary branding practices, some of the world's major brands have evolved far beyond the mere function of product identification. At a...

Intentionally "Wrong" but Strong Brand Name Strategies

Dr. Ichwan Anggawirya, S.Sn., S.H., M.H. In contemporary branding practices, there is an interesting phenomenon where some companies build their brand identity through words that are linguistically considered non-standard, unusual, or appear as deviations from commonly known spellings. Although often perceived as a form of writing "error," such modifications are in fact...

Need a Free Consultation?

Our expert team is ready to help you choose the right services for your business needs